Difference Between Marketing & Sales
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| Marketing Vs Sales |
Marketing is too often confused with selling. Marketing and selling are almost opposites. “Hard-sell marketing” is a contradiction.
“Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value.
It is the art of helping your customers become better off. The marketer’s watchwords are quality, service, and value.” Selling starts only when you have a product. Marketing starts before a product exists. Marketing is the homework your company does to figure out what people need and what your company should offer. Marketing determines how to launch, price, distribute, and promote your product/service offerings to the marketplace. Marketing then monitors the results and improves the offering over time. Marketing also decides if and when to end an offering. All said, marketing is not a short-term selling effort but a long term investment effort. When marketing is done well, it occurs before the company makes any product or enters any market; and it continues long after the sale.
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